I’ve had a few readers ask what I mean by rails on edge. Some assume it s about unbridled risk. It’s not. Definition: On modern skis, there s a steel edge running along each side. That’s your lifeline. Old wooden skis didn’t have…
A Family Business Story In 2004, my wife started a scented candle company. For almost twenty years it was part of our family’s life. We managed the sales and fulfillment from home, while a contract manufacturer called Aromatic Fillers…
It still amazes me how many people overlook the power of the marketing funnel. Most folks want to skip straight to the end they throw money at ads on Television, Facebook, Instagram, or LinkedIn, and then wonder why they’reÉ
There s a line from the Led Zeppelin song Over the Hills and Far Away that s always hit me in the chest: Many, many men can t see the open road. To me, that s the perfect analogy those not able to see a creative vision. The open roadÉ
If you want to get good at marketing especially digital marketing you need to understand the AIDA funnel. AIDA stands for Attention, Interest, Desire, and Action, and it’s the core framework behind how people make buying decisions.You ve been through it yourself, whether…
If you’re a high-income solopreneur or small business owner with just a handful of employees, a traditional IRA OR ROTH IRA isn t going to cut it if you want to save on taxes and maximize retirement savings. With contribution…
There s a saying in Montana: Ride or Die. It might not mean much if you’re reading this in Maine but out West, it s a way of life.Will I be sending Corbett’s or Big Couloir this season… probably not. My appetite for risk…
As creatives, our energy isn’t constant. Some days the ideas pour out effortlessly. Other times, you re staring at the screen wondering if you ve forgotten how to write, design, or make anything at all. That s normal. The trick isn’t to fight…
I’m in the middle of launching a new creative entrepreneurial vision—and honestly, it’s a ride. A wild, exhilarating, unpredictable ride. And I love every minute of it. People outside my circle, the ones who don’t know me or what I’m building, don’t bother me anymore. I learned a long time ago how to tune them
