Creative Entrepreneurialism

BISON | BEAR | STOCK MARKET

Bison and Bear Markets: A Simple Guide

Most people have heard the terms bull market and bear market, but fewer know where the names come from. As a local and remote financial advisor and educator, I like to to use analogies. Here s a quick overview before we…

Read More »
Illustration of the Sweetwater River in the Beartooth Wilderness

Creative Flow: The River That Finds Its Way

On a hike through the Beartooth wilderness, I came across a dry riverbed. The stones were perfectly rounded, shaped by thousands of years of water rushing over them. You could almost hear the ghost of the river that had…

Read More »
Basic AIDA Funnel. hand drawn chalkboard style

UNDERSTANDING THE AIDA FUNNEL

If you want to get good at marketing especially digital marketing you need to understand the AIDA funnel. AIDA stands for Attention, Interest, Desire, and Action, and it’s the core framework behind how people make buying decisions.You ve been through it yourself, whether…

Read More »
ILLUSTRATION | LED ZEPPELIN |

Outlaw Profile: Led Zeppelin

On a recent trip between Portland, Maine and Bozeman, Montana, I finally had the chance to watch the documentary Becoming Led Zeppelin. It struck me as the perfect starting point for this new series “OUTLAW PROFILES” because Zeppelin wasn t just a…

Read More »

Tumbledown Hiking Adventure

We decided to hike Tumbledown Mountain a trail I knew well from my youth. Back then, I spent summers at Camp Lawroweld in Weld, Maine, on beautiful Webb Lake, and Tumbledown was practically part of camp life. This time, we checked…

Read More »
Cartoon Illustration of Garrett McNamara surfing.

Riding the Creative Wave

It s not even 4AM yet and Creative Energy Wake-Up Syndrome has struck again. Why? Too many post ideas rising to the surface, demanding to be let out. So here I am, laptop in bed, no coffee yet, applying the 5AM…

Read More »