Why Most Entrepreneurs Misunderstand The AIDA Marketing Funnel
It still amazes me how many people overlook the power of the marketing funnel. Most folks want to skip straight to the end they throw money at ads on Television, Facebook, Instagram, or LinkedIn, and then wonder why they’reÉ
Creative Process: Open Roads & Creative Vision
There s a line from the Led Zeppelin song Over the Hills and Far Away that s always hit me in the chest: Many, many men can t see the open road. To me, that s the perfect analogy those not able to see a creative vision. The open roadÉ
UNDERSTANDING THE AIDA FUNNEL
If you want to get good at marketing especially digital marketing you need to understand the AIDA funnel. AIDA stands for Attention, Interest, Desire, and Action, and it’s the core framework behind how people make buying decisions.You ve been through it yourself, whether…
Retirement Strategies for High Income Entrepreneurs, Solopreneurs and Small Business Owners
If you’re a high-income solopreneur or small business owner with just a handful of employees, a traditional IRA OR ROTH IRA isn t going to cut it if you want to save on taxes and maximize retirement savings. With contribution…
Risk Culture – What it is and Why It Keeps Us Young
There s a saying in Montana: Ride or Die. It might not mean much if you’re reading this in Maine but out West, it s a way of life.Will I be sending Corbett’s or Big Couloir this season… probably not. My appetite for risk…
Creativity Comes in Waves – Here’s How To Ride Them
As creatives, our energy isn’t constant. Some days the ideas pour out effortlessly. Other times, you re staring at the screen wondering if you ve forgotten how to write, design, or make anything at all. That s normal. The trick isn’t to fight…
What To Do With Doubters
I’m in the middle of launching a new creative entrepreneurial vision—and honestly, it’s a ride. A wild, exhilarating, unpredictable ride. And I love every minute of it. People outside my circle, the ones who don’t know me or what I’m building, don’t bother me anymore. I learned a long time ago how to tune them